Gemmayzeh, since 2021

A ground floor with a still in the window

Twelve products, seven plants, one bench. This is how the house works and what it will not do.

  1. 2021

    A still, a bench, and one bottle

    Yasmine trained as a cosmetic chemist and spent nine years making other people's formulas. In 2021 she bought a small copper still, put it in a ground floor in Gemmayzeh with a marble bench and a window, and started distilling rose from the Bekaa because she wanted to know what it smelled like before anybody had added anything to it.

    The first thing she sold was the Rose Mist. It had one ingredient then and it has one ingredient now.

  2. The claim

    Origin is the only thing we claim

    We do not say clinically proven. We do not print percentages, and we do not give an ingredient a capital letter to make it sound like a patent. What we say is where a thing grew: almond from Aley, orange blossom from Nabatieh, laurel from Akkar, rose from the Bekaa.

    That is a fact you can hold on to, and it is the whole argument for buying from a small house instead of off a shelf.

    Meet the seven
  3. The rule

    Everything is on the label

    Every bottle prints its full list, in the proper names, with the plain word beside each one. The Rose Mist's list is one line long. The longest list in the shop is nine.

    If a line on any of our labels means nothing to you, write to us and we will tell you what it does and why it is in there. That offer is not a marketing line; it is the reason the lists are printed at all.

  4. Still

    Made here, in small runs

    Everything is made on that bench, in batches small enough that Yasmine writes the date on each one by hand. Nothing is made in advance of being wanted, which is why a bottle occasionally takes a few days and why nothing has ever sat long enough to turn.

  5. The refill

    We would rather you bought less

    Five of the twelve come as a kraft refill at twenty per cent less than the bottle, and every product page tells you how long a bottle lasts at twice a day before you have paid anything, so you can work out for yourself when you will need another.

    A shop that tells you a bottle lasts eleven weeks has decided not to sell you fourteen of them a year. That is the trade, and we are happy with it.

    See the twelve
  6. To you

    Cash, to your door, tomorrow

    You pay the courier when the box is in your hands, and you can open it before you pay. Delivery is three dollars anywhere in Lebanon and free above sixty. Every price is on the page you are reading it on: nothing appears for the first time at the checkout.

    How it reaches you

The bag

Free delivery over $60. Tomorrow in Beirut.

The twelve

Gemmayzeh, a ground floor with a still in the window